Boosting Business Sustainability and  Growth

The North Norfolk economy has traditionally been based upon employment in the agricultural, manufacturing, tourism, care and local service provision sectors – largely in Small and Medium-sized Enterprises.  Whilst the District has high levels of employment amongst people of working age, local wages and incomes fall behind England and East of England averages. 

In recent years businesses in the tourism sector, particularly, have invested in the quality of the accommodation and visitor offer.  This has reduced the level of seasonality of employment through the development of short-breaks and niche products based on the District’s high quality natural environment and independent accommodation and retail offer. 

However, there are challenges in the wider economy through the limited availability of serviced sites and premises and access to fast broadband and mobile coverage and in some areas utility provision, all of which hold back investment in other sectors.  This includes homeworking and new business start-ups in emerging sectors of the economy, such as the digital and creative sectors, which are seen as opportunities for the District given the quality of our environment, diverse housing stock, lack of congestion and high quality of life. 

In common with many other areas, the District’s towns also face challenges in adapting to the changing trends of the retail and financial services sectors and the impact this is having on local “high” streets. 

The Council is ambitious in wanting to support a strong local economy and new job-creating investment which strengthens and broadens the business base and employment opportunities in the District.  The District has strengths in the Agri-Food / Agri-Tech and Clean Energy sectors and wants to promote the future success of businesses operating in these sectors in alignment with the priorities identified by the New Anglia Local Enterprise Partnership and emerging Norfolk and Suffolk Local Industrial Strategy.  The Council remains concerned that many of the impacts of offshore wind energy developments will be felt by the District, with few, if any, direct benefits being seen by the local community.  The Council would therefore hope that regional partners will recognise the specific issues faced by our economy particularly with respect to the challenges of providing serviced sites, broadband and mobile coverage. 

The Council is committed to working alongside partners in the education and business sectors in promoting inclusive growth which seeks to match the skills of the local workforce with the needs of local businesses.

Boosting Business Sustainability and Growth

Number of businesses supported
Achieved
30 Sep 21
228
Number of businesses
Achieved

Objective 1: Developing and adopting a new Local Plan

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0%
Planned
High
2.1.1 Deliver the local plan, ensuring a sufficient focus on facilitating business development
Deliver the local plan, ensuring a sufficient focus on facilitating business development in suitable locations. It should create a fertile environment for the establishment of suitable new enterprises and the growth and expansion of existing businesses in the area, as well as meeting the broader needs of business (such as homes for key workers).
04-Feb-20
to
30-Sep-21

Objective 2: Developing and implementing new Economic Growth Strategy

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0%
Planned
High
2.2.1 Economic Growth Strategy (2020 - 2023)
Formulate an Economic Growth Strategy (2020 – 2023) to provide a framework for activities that facilitate growth and investment opportunities. It will include ways of meeting local workforce and training needs, as well as support for business initiatives that address environment concerns and climate change. The Strategy will set out innovative approaches to intervention and investment, where there is a wider economic and environmental benefit. (Risk control)
04-Feb-20
to
30-Jun-21

Objective 3: Taking a proactive approach to unlocking development sites

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0%
Planned
High
2.3.1 Growth Sites Delivery Strategy
Complete a ‘Growth Sites Delivery Strategy’ to realise local business growth and investment opportunities and encourage the delivery and take-up of serviced land with suitable infrastructure to support the growth of local businesses. Multiple projects over full term.
04-Feb-20
to
30-Sep-21

Objective 4: Analyse local business needs

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0%
Planned
High
2.4.1 Analyse evidence of local business needs and opportunities and engage local businesses
Analyse evidence of local business needs and opportunities and engage local businesses to understand: workforce needs; digital infrastructure; skills needs; sites and premises; growth ambitions; and to test options to address these.
01-Apr-20
to
31-Dec-21
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0%
Planned
High
2.4.2 Develop a range of engagement tools to build relationships with local businesses
Develop a range of engagement tools to build relationships with local businesses: including an interactive website, communications platforms, workshops and other interactive forums.
04-Feb-20
to
31-Mar-21

Objective 5: Providing support and advice for new business start-ups and growing businesses

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0%
Planned
High
2.5.2 Post Covid-19 support for Tourism
New Delivery Plan Action added September 2020.
01-Jun-20
to
31-Dec-21
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0%
Planned
Normal
2.5.1 Develop a mechanism for providing suitable support to business start-ups and micro businesses
Develop a mechanism for providing suitable support to assist in the establishment and growth of business start-ups and micro businesses, including the establishment of a ‘virtual business hub’. Seek opportunities to work with partners in the establishment of initiatives to nurture the growth of fledgling enterprises.
04-Feb-20
to
30-Jun-22

Objective 6: Encouraging links between local education providers, apprentices and businesses

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0%
Planned
High
2.6.1 Work with partners to identify skills deficiencies & monitor apprenticeships
Work with partners to identify skills deficiencies, and undertake an ‘Apprenticeship Survey’ which will monitor apprenticeship opportunities and take-up and identify problems and corresponding solutions.
04-Feb-20
to
31-Dec-21
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0%
Planned
Normal
2.6.2 Nurture the concept of inclusive growth
Nurture the concept of inclusive growth in order to develop and add value to career opportunities and the generation of wealth in the local economy. Foster an open approach within the Council (as a significant local employer) to training and development, social value (in procurement) and corporate social responsibility, and propagate this amongst partner organisations and significant local employers.
04-Feb-20
to
31-Dec-21
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100%
Completed
High
2.6.3 Workforce development, skills and apprenticeship plan
Together with relevant agencies, draw up a workforce development, skills and apprenticeship plan.
18-Feb-20
to
31-Mar-21

Objective 7: Facilitating the transition of our town centres

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100%
Completed
High
2.7.1 Market towns initiative
Deliver the North Walsham Town Centre Heritage Action Zone and arising cultural activities. Due date 2024 Evaluate and report on the outcomes of the Market Towns Initiative and other local town centre projects, publishing examples of best practice for other towns to follow. Due date Spring 2021 Support local community organisations to encourage the development of ‘place-based’ approaches to maintain the vitality of local towns and town centres.
04-Feb-20
to
31-Mar-21